The RNLI's sole objective is to save lives at sea.
No matter who it is, where they come from or what the danger is.
In the summer of 2021, Farage and the like sought to politicise this.
We took one simple message and demonstrated the many lives and locations the RNLI serves, from migrant crossings to Bournemouth beach to operating on the River Thames.*
*This work never went fully live due to the Daily Mail being the Daily Mail.