Co-op wanted a stunt that would get people talking about their Irresistible Pizza.
So we brought a taste of Naples to the streets of Shoreditch through the creation of our very own Irresistible Pizza Window.
So we brought a taste of Naples to the streets of Shoreditch through the creation of our very own Irresistible Pizza Window.
![](https://cdn.myportfolio.com/afc80e44-6680-4681-a6ef-b41f9082a4f4/8ee9d967-57e0-4793-9c48-125c6995409e_rw_1920.gif?h=93fcad248576209c3ff48eb68ac5148e)
We created a series of DOOH billboards to help guide passionate pizza eaters to the window.
![](https://cdn.myportfolio.com/afc80e44-6680-4681-a6ef-b41f9082a4f4/2657a29d-6aad-4a08-9dfb-0427cd0daf15_rw_1920.gif?h=9d302e7d853cc1052f780511d46cf89a)
![](https://cdn.myportfolio.com/afc80e44-6680-4681-a6ef-b41f9082a4f4/550bb89d-ddd4-4632-8a1a-627e7db4d32e_rw_1920.gif?h=6ecdd588a994f0b1464de934d2e98e47)
![](https://cdn.myportfolio.com/afc80e44-6680-4681-a6ef-b41f9082a4f4/8dcd7354-36e4-4937-8540-a3a7f3d43a63_rw_1920.gif?h=9119f5763bb69d22c8a534bb16ca68b9)
We also worked alongside foodies TopJaw and managed to gain serious transaction online and on the street, serving over 2,500 pizza slices, generating some serious clicks and helping Co-op record an unprecedented increase in sales (figures coming soon).