Co-op wanted a stunt that would get people talking about their Irresistible Pizza.
So we brought a taste of Naples to the streets of Shoreditch through the creation of our very own Irresistible Pizza Window. 
We created a series of DOOH billboards to help guide passionate pizza eaters to the window.
We also worked alongside foodies TopJaw and managed to gain serious transaction online and on the street, serving over 2,500 pizza slices, generating some serious clicks and helping Co-op record an unprecedented increase in sales (figures coming soon).