This year we wanted to go against the grain of a traditional Christmas campaign.
So rather than spend millions on a famous face or exceptional set design, we pushed
Co-op to use that money to help community projects across the UK and drive donations to support other Local Community Projects.
Co-op to use that money to help community projects across the UK and drive donations to support other Local Community Projects.
![](https://cdn.myportfolio.com/afc80e44-6680-4681-a6ef-b41f9082a4f4/b29d6d82-c042-486f-9a65-34542685de4f_rw_1200.jpg?h=0aeeb655ce0908d27b359bbe36aade88)
![](https://cdn.myportfolio.com/afc80e44-6680-4681-a6ef-b41f9082a4f4/49717cc2-c2f5-4020-b13a-79c4ad5b169d_rw_1200.jpg?h=e9235af8513317c0e3770db0d0d24dc1)