The Barbican is a hallowed institution, renowned for its rich and eclectic programming, yet our research found that younger audiences saw the space as oppressive, 
establishment and not for them. 
So, we sought to break down these barriers and make the Barbican more accessible and engaging to Generation Z.

To do this, we launched a new podcast series called At The Barbs, where art and culture would be explored in real and colloquial language by guests our audience would truly understand and engage with.
Gen Z love to share. 
Whether it’s a meme, a video or footage of a small child biting another child’s finger. 
So we went a step further and created a suite of sharable gifs that used episode stills and footage that would put At the Barbs at the heart of the Gen Z conversation.